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Writer's picturePhil Han

Is there such a thing as good tasting food?

The Science of Taste


Have you ever wondered why some dishes are simply irresistible, while others fall flat? Like, why does a hot bowl of miso soup hit the spot, or why can’t we seem to stop eating crispy potato chips? I started digging into this and found myself in the fascinating world of gastrophysics—a blend of science and gastronomy that helps us understand what makes food delightful or unappealing.


What Makes Food Palatable?


It turns out, enjoying food isn’t just about taste; it’s this incredible mix of sensory and psychological factors. Taste, smell, texture, even sound—they all work together to create that perfect bite.



The Role of the Environment

Oxford professor Charles Spence says that the environment plays a role in how we appreciate and experience food. He explores how elements like the weight of the cutlery, the placing on the plate, and the background music affect our eating experiences. 


The Five Basic Tastes

Did you know our taste buds are wired to pick up five key tastes? Each has a specific job



  • Sweetness means energy—think chocolate or fruit.

  • Saltiness tells us we’re getting essential minerals, like when you crave salted chips.

  • Sourness warns of spoilage but is refreshing when balanced, like in lemonade.

  • Bitterness can signal toxins but becomes enjoyable in coffee or dark chocolate.

  • Umami, or savory goodness, is found in mushrooms, soy sauce, or parmesan. Fun fact: it was only officially identified in 1908 by Dr. Kikunae Ikeda!


But Taste is just the tip of the iceberg.


Flavor: The Whole Experience


When we talk about how food really tastes, we’re talking about flavor, which brings together taste, aroma, and texture. And here’s a mind-blowing stat: about 80% of what we think is taste is actually smell. That’s why food can seem so bland when you’ve got a cold.


What Research Tells Us About Taste Preferences


Scientists have been asking some pretty cool questions about why we love certain foods and not others. Here are a few findings I found fascinating:


Case Study 1: Umami and Japanese Cuisine


Take miso soup—why does it feel so comforting? The secret lies in umami, the “fifth taste.”


  • The Science of Umami: Umami comes from compounds like glutamates, found in foods like seaweed and aged cheeses. A Japanese dashi broth (made with kombu and bonito flakes) is packed with these.


  • What’s Amazing About It: When these compounds mix, like glutamate from kombu and inosinate from bonito flakes, they create a synergy that makes the flavor explode. Even better, umami-rich foods can make dishes taste just as good with way less salt—up to 30% less, according to studies. Perfect for anyone watching their sodium intake.



Case Study 2: The Sound of Crunch


Why do we love potato chips so much? It’s not just the salt—it’s the crunch! Oxford researchers found that the sound of crunching makes chips seem fresher and tastier. In fact, when they amplified that crunch, people thought the chips were even better. Snack companies are totally onto this.


Case Study 3: Balancing Sweet and Sour


Think about orange juice—too sweet, and it’s overwhelming; too sour, and it’s not enjoyable. Researchers figured out that the magic ratio is about 2 parts sugar to 1 part acid. It’s all about balance.


Case Study 4: Acquired Tastes for Bitterness


Ever hated something as a kid but now love it? That’s bitterness for you. Foods like coffee or kale can start out unpleasant but become favorites with repeated exposure. It’s kind of like training your taste buds. I grew up hating bittergourd but now I crave it because it reminds me of my mother who used to cook it every week! Emotions and memories can also influence our preferences.


The Role of Culture in Taste


Here’s another layer: our cultural background shapes what we like. What’s delicious to one person might be an acquired taste for another.


  • Spicy Foods: Cultures like Mexico and India embrace heat, and capsaicin (the spicy compound) can actually make you feel euphoric by releasing endorphins.

  • Fermented Foods: Think kimchi, blue cheese, or natto. People who grow up eating these strong flavors often love them, but they can be a hard sell for newcomers.



Taste Is Contextual


Ever notice how Hotpot tastes better on a wintry day? Or how the smell of fresh bread can transport you back to childhood? Taste isn’t just about your tongue—it’s about memory and mood, too.


  • Comfort Foods: Taiwanese Popcorn Chicken or Red Bean Soup feel good not just because they taste good, but because they’re tied to happy memories or offer a sense of security.



When Food Disappoints


Of course, not all food experiences are great. Here are some common turn-offs:

  • Too Much of Anything: Overly salty, bitter, or sweet foods can be overwhelming.

  • Bad Textures: Slimy or soggy? Nope, thanks.

  • Signs of Spoilage: Our brains are wired to reject rancid or sour smells for survival reasons.


The Barometer of Good vs. Bad Taste


While individual preferences vary widely due to cultural background and personal experiences, there are measurable factors that inform our understanding of good versus bad-tasting food:


  1. Balance of Flavors: Foods that harmonize sweetness, acidity, saltiness, and umami tend to be preferred.

  2. Chemical Composition: Certain compounds are universally associated with pleasant or unpleasant tastes.

  3. Cultural Context: Exposure shapes our perceptions; what is considered bad-tasting in one culture may be cherished in another.

  4. Sensory Evaluation: Scientific methods allow us to quantify taste preferences and identify trends across populations.



How We Can Use This Knowledge in the Kitchen


So what does all this mean for cooking? Here are a few tips I’m definitely trying out:


  1. Find Balance: If a dish is too salty, add something sweet or sour to bring it back.

  2. Boost Umami: Add soy sauce, mushrooms, or tomatoes to give your dishes a savory punch.

  3. Play with Texture: Combine creamy and crunchy elements to make a dish more exciting.

  4. Amp Up the Aroma: Fresh herbs or spices can make a dish smell as good as it tastes.

  5. Cut Back on Salt: Use umami-rich ingredients to keep flavor high with less sodium.



Wrapping It Up


At the end of the day, taste is this amazing mix of science, culture, and personal preference. Knowing a bit about the “why” behind our likes and dislikes can help us create meals that aren’t just tasty, but truly satisfying. Next time you’re enjoying that perfect bowl of soup or a crispy snack, remember—there’s a whole lot of science making it all come together.


Please leave a comment or drop us a line about your own experience. We’d love to hear from you!

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P

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